Artists such as Weingart
were strong influences through out the post modernist era and continued to
influence designers even after the postmodernist era was believed to have ended.
He was ‘determined not to be held back by the constraints associated with Swiss
modernist typography. He was fascinated by the effects of letter spacing and he
stretched words and lined until the text became close to being unintelligible.’
Therefore in my designing I wanted to put a large focus on the typography and pushing
the boundaries. I wanted to see how much I could overlap it or stretch it with
it still being legible because as it is for a magazine it still needs to be
readable. Post modernism has been described as to ‘listening
to six radios playing at once, each with a different station’ yet I wanted my
design to be less brash and more tasteful but still maintaining some elements
of post modern design. The
role of technology used in graphic design bloomed during the post modernist era,
as it became an easy way to create designs where ‘type could be overlapped to
create a rich visual texture and be intertwined with the photographic image.’ Therefore
I chose to do all my designs digitally to respect this element of postmodern
design. Overall I am pleased with my final outcome as it uses elements I have
picked up from the designs of the postmodernist era yet it isn’t an exact copy.
The designs are contemporary with a post modern twist which I think works well
in todays society.
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