What is research?
- Something that must be done before idea generation/ producing work
- Taking initial ideas and researching/ developing from this
- The process of finding facts. These facts lead to knowledge, research is done by using what is already known.
- Information should be sufficient, competent, relevant and useful
- Research is a fundamental part of context of practice, personal and professional practice and studio practice.
- Activity, going out and getting information is just as important as the analysis
-research is practice
- Process is more important than the outcome, the process is far more interesting than already knowing the outcome and manipulating the process to suit.
- Don't just straighten and clarify the world, it reflects the world as we venture beyond problem solving.
- Research develops genius', everyone is a genius at least once a year
- Fail in order to get better, step out of comfort zone.
- Be excited by new possibilities
- Practice makes perfect
- Don't worry about being wrong fail quicker, practice quickly in order to produce solutions quicker.
- You won't know the outcome until you engage with the process.
- Get it wrong before you get it right
- If we already knew what it was it wouldn't be called research.
- It's ok not to know what you're doing
- Intelligent people ask questions, do research and want to learn more.
- Not knowing is the basis of research.
- Ideas are the currency of what we do
- Research is to see what everybody else has seen and to think what nobody else has thought
- Stimulative approach, visiting inspiring places, watching inspiring documentaries/ films and reading interesting books.
- Intuitive approach, ideas that come from past experiences/ knowledge. multiple ideas generated.
Wednesday, 30 November 2016
Wednesday, 23 November 2016
COP LECTURE 7 - Digital Production & Distribution
The digital revolution,
the single greatest step forward that the human race has ever done.
1911 - 1980
Marshall Mcluhan said in the 60's before technology took over that "We shaped our tools and then our tools shaped us" which relates to now and the fact we are dependent on technology. He predicted that if technology kept progressing at the rate it was, there would become a global village starting to develop. He believed that to fully grasp the impact of new technology, one must examine figure and ground together.
When you think about how right his predictions were, it is easy to say that where we are now will not be the end point.
1990 The macbook classic, brought about individuality, people could design their own typefaces much like people had done previously in the form of woodblock. Then just 20 years after this the fist ever iPad as released, which allowed people to create notes and work whenever and wherever with just the touch of their finger.
The new aesthetic
grown out of the process of using digital media in design production. Also know as the digital aesthetic which at first was based on the appearance of digital clocks and the way the numbers look on it and the common colours used such as black with bright blue/ green letters.
Now digital aesthetic is about making something look as real as possible, such as green screening the real world into background of animated films and making the characters look as true to life as possible so that they appear to be in the real world.
For example Paddington bear, he was originally a cuddly toy that could be handled and was physical which is very nostalgic, he is now digital and cannot be touch which is innovative.
Digital aesthetic, something that shapes the way companies design new things such as Dior's virtual reality. Things that were once only seen in sci-fi films are now available to own in real life, such as the google eye which is similar to the system in iron man's suit.
The way we start to envisage our future is shaped by the technology we have today. Yet new technologies still run along side old ones for example the invention of digital clocks didn't see analog clocks go out of fashion. Visually analog clocks show you that it will be 9:00 in ten minutes which people find easier to read where as digital clocks tell you it is 8:50 therefore you have to do the maths and work out how long it is until 9:00. Analog clocks make us more aware of time, they show us the history and the future of our time.
Speedometers in cars are usually analog as they give you a better perception of time, when you see a dial that says you are doing 50MPH you can visibly see you are closer to 60MPH than you are to the average of 30MPH.
Robots mechanical looking and are usually made to look like a vintage child's toy. However when you look at how they are used in film at TV this is completely different. Take the cybermen for example. They were made to be scary, they were based on a corrupt adaptation of the human race. The same goes for robots such as the terminator who is essentially a weapon and is again a scary figure. This contrasts with the use of robots such as C3P0 in star wars who is a service robot, who is there to do the things that you don't want to do.
This is not too dissimilar from the robots we are trying to create today.
The film 2001: a space odyssey predicts the future as something pure, minimalistic and white. Everything is in order and is organised. This is the opposite to the predictions in the film blade runner where super humans are read and created for a purpose, however they only have a 4 year life span so that they cannot take over the human race. The past is something destroyed and has been consumed in order to get us where we are today.
The matrix trilogy shows a mechanical aesthetic, super computers create normality where as human intervention creates hyperreality.
The digital revolution has well and truly settled in and will continue increasing at a rapid rate, the biggest threat to us is cyber threat.
Today we are retracting back to analog technology and this is becoming a nostalgic experience, reverting back to old fashioned designs. The things we trust and believe in.
The information age
> Audience driven
> Engaging with mobile technology
> Accessibility to information
> New technology has reduced cost of distribution, things are now made digitally for free using computer and are then put online for people to see.
> The same goes for film making which can easily be put on youtube and shared.
the single greatest step forward that the human race has ever done.
1911 - 1980
Marshall Mcluhan said in the 60's before technology took over that "We shaped our tools and then our tools shaped us" which relates to now and the fact we are dependent on technology. He predicted that if technology kept progressing at the rate it was, there would become a global village starting to develop. He believed that to fully grasp the impact of new technology, one must examine figure and ground together.
When you think about how right his predictions were, it is easy to say that where we are now will not be the end point.
1990 The macbook classic, brought about individuality, people could design their own typefaces much like people had done previously in the form of woodblock. Then just 20 years after this the fist ever iPad as released, which allowed people to create notes and work whenever and wherever with just the touch of their finger.
The new aesthetic
grown out of the process of using digital media in design production. Also know as the digital aesthetic which at first was based on the appearance of digital clocks and the way the numbers look on it and the common colours used such as black with bright blue/ green letters.
Now digital aesthetic is about making something look as real as possible, such as green screening the real world into background of animated films and making the characters look as true to life as possible so that they appear to be in the real world.
For example Paddington bear, he was originally a cuddly toy that could be handled and was physical which is very nostalgic, he is now digital and cannot be touch which is innovative.
Digital aesthetic, something that shapes the way companies design new things such as Dior's virtual reality. Things that were once only seen in sci-fi films are now available to own in real life, such as the google eye which is similar to the system in iron man's suit.
The way we start to envisage our future is shaped by the technology we have today. Yet new technologies still run along side old ones for example the invention of digital clocks didn't see analog clocks go out of fashion. Visually analog clocks show you that it will be 9:00 in ten minutes which people find easier to read where as digital clocks tell you it is 8:50 therefore you have to do the maths and work out how long it is until 9:00. Analog clocks make us more aware of time, they show us the history and the future of our time.
Speedometers in cars are usually analog as they give you a better perception of time, when you see a dial that says you are doing 50MPH you can visibly see you are closer to 60MPH than you are to the average of 30MPH.
Robots mechanical looking and are usually made to look like a vintage child's toy. However when you look at how they are used in film at TV this is completely different. Take the cybermen for example. They were made to be scary, they were based on a corrupt adaptation of the human race. The same goes for robots such as the terminator who is essentially a weapon and is again a scary figure. This contrasts with the use of robots such as C3P0 in star wars who is a service robot, who is there to do the things that you don't want to do.
This is not too dissimilar from the robots we are trying to create today.
The film 2001: a space odyssey predicts the future as something pure, minimalistic and white. Everything is in order and is organised. This is the opposite to the predictions in the film blade runner where super humans are read and created for a purpose, however they only have a 4 year life span so that they cannot take over the human race. The past is something destroyed and has been consumed in order to get us where we are today.
The matrix trilogy shows a mechanical aesthetic, super computers create normality where as human intervention creates hyperreality.
The digital revolution has well and truly settled in and will continue increasing at a rapid rate, the biggest threat to us is cyber threat.
Today we are retracting back to analog technology and this is becoming a nostalgic experience, reverting back to old fashioned designs. The things we trust and believe in.
The information age
> Audience driven
> Engaging with mobile technology
> Accessibility to information
> New technology has reduced cost of distribution, things are now made digitally for free using computer and are then put online for people to see.
> The same goes for film making which can easily be put on youtube and shared.
Tuesday, 22 November 2016
STUDY TASK 3 IMAGERY
> new wave
design
> features many of the common hallmarks associated with postmodernism
in graphic design
> experimental and carefree
> process
> all done on a
computer
> no order to
it
> layered up with an array of symbols and images
> against these rules
> typography as a method to explore meaning
> very rich visually
> no set order to it
> an assault on the eyes with pages
of blips, slits, dots, and zits’ and how he likens it to ‘listening to six
radios playing at once, each with a different station’
Monday, 21 November 2016
STUDY TASK 2 COP Research - triangulation
Summary of the description of Postmodernism in "Graphic Design Basics" by Amy E. Arntson
> 1970 first applied to architecture
> Period questioned modernist concept of constant innovation and progression.
> April Greiman's early work shows examples of new wave design and being experimental.
> Katherine McCoy questioned modernist ideal of permanent, universally valid aesthetic. Believes designers interpret and communicate cultural values through their work.
> Technology became more important.
> Muriel Cooper and other developed a visual language workshop, bringing together artists, designers, computer scientists, sociologists and others.
M.Barnard Graphic design as communication (2013)
> ‘Postmodernity is a globalising post-industrial world of media, communication and information systems. It is organised on the basis of a market-orientated world of consumption rather than work and production’
> ‘Postmodernity is a globalising post-industrial world of media, communication and information systems. It is organised on the basis of a market-orientated world of consumption rather than work and production’
> There was a noticeable shift in ‘sensibility, practices and discourse formations which distinguishes a post-modern set of assumptions, experiences and propositions from that of a preceding period.'
> Things started to become much more playful and expressive as postmodernism design relied upon its iconic ‘emphatically ‘bitmapped’ or expressively skewed type and multi-layered, ‘stepped’ and often confusing compositions’
> ‘In an era when the image prevails, graphic design, at least in the form of advertisements, posters and magazine spreads, has a heightened significance in the measureless circulation of representation that we encounter in ordinary life,’
Rick Poyner, no more rules
> It was said to lack originality as it didn’t have its own style
> An article written by Marc Treib describes postmodernism as an ‘assault on the eyes with pages of blips, slits, dots and zits’ he goes on to say how initially it was nice to see a change from ordinary design work yet it rapidly became boring. He goes on to liken it to ‘listening to six radios playing at once, each with a different station.’
> Where as designers on the other hand were intrigued by this new sense of freedom and style, there were no longer any limitations and work could be executed in the most radical ways thinkable. Artists such as Weingart were determined not to be held back by the constraints associated with Swiss modernist typography. ‘He was fascinated by the effects of letter spacing and he stretched words and lines until the text became close to being unintelligible’
> 1970 first applied to architecture
> Period questioned modernist concept of constant innovation and progression.
> April Greiman's early work shows examples of new wave design and being experimental.
> Katherine McCoy questioned modernist ideal of permanent, universally valid aesthetic. Believes designers interpret and communicate cultural values through their work.
> Technology became more important.
> Muriel Cooper and other developed a visual language workshop, bringing together artists, designers, computer scientists, sociologists and others.
M.Barnard Graphic design as communication (2013)
> ‘Postmodernity is a globalising post-industrial world of media, communication and information systems. It is organised on the basis of a market-orientated world of consumption rather than work and production’
> ‘Postmodernity is a globalising post-industrial world of media, communication and information systems. It is organised on the basis of a market-orientated world of consumption rather than work and production’
Jobling, P. and Crowley, D.
(1996) Graphic Design: Reproduction and Representation Since
1800
> Postmodernism was initially not accepted by many
as it was too much of a radical change to the rule abiding designs of
yesteryear. ‘Postmodernism in this field is usually identified as the rejection
of modernist precepts of design.’
> There was a noticeable shift in ‘sensibility, practices and discourse formations which distinguishes a post-modern set of assumptions, experiences and propositions from that of a preceding period.'
> Things started to become much more playful and expressive as postmodernism design relied upon its iconic ‘emphatically ‘bitmapped’ or expressively skewed type and multi-layered, ‘stepped’ and often confusing compositions’
> ‘In an era when the image prevails, graphic design, at least in the form of advertisements, posters and magazine spreads, has a heightened significance in the measureless circulation of representation that we encounter in ordinary life,’
Rick Poyner, no more rules
> It was said to lack originality as it didn’t have its own style
> An article written by Marc Treib describes postmodernism as an ‘assault on the eyes with pages of blips, slits, dots and zits’ he goes on to say how initially it was nice to see a change from ordinary design work yet it rapidly became boring. He goes on to liken it to ‘listening to six radios playing at once, each with a different station.’
> Where as designers on the other hand were intrigued by this new sense of freedom and style, there were no longer any limitations and work could be executed in the most radical ways thinkable. Artists such as Weingart were determined not to be held back by the constraints associated with Swiss modernist typography. ‘He was fascinated by the effects of letter spacing and he stretched words and lines until the text became close to being unintelligible’
>In Britain modernism never really dominated the
graphic design scene therefore postmodernism wasn’t too much of a radical
change or a dominant force. It was seen identified as youthful and was commonly
associated with popular music. These designers didn’t want to associate
themselves with mainstream professionals, instead they wanted to be discreet.
Their work was only meaningful amongst those who were fans of the same music.
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