Tuesday, 11 April 2017

Study Task 5 - Magazine rebrand research






When doing research into magazine rebranding it is hard to find any examples as it is very rare that a well known magazine has a dramatic change in appearance. I managed to find this example of a students work on bechance who decided the rebrand ID magazine to look more modern and appealing. Info from Elisa's behance page about the project: 
"I chose to redesign iD (Ideas & Discoveries) Magazine. I created a set cohesive pages that include a new logotype, a magazine cover and spine, contents and featured page,  as well as the featured article."

 I think the design works well as the original is very dated, basic and over cluttered. The redesign is the complete opposite of that, it is fresh, simplistic and eye catching for all the right reasons. I really like the new logo Elisa has created, however for my project I will not be changing the logo as I think the iconic appearance of the Vogue logo will be a nice contrast to the messy style I will be designing the magazine in. As for the page layout she has created, Im not sure how different they are to the originals however I think they work well with the front cover and all link nicely.

https://www.behance.net/gallery/4814691/Magazine-Rebranding


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