Study Task 5 - Magazine rebrand research

I also found another example of student work, their brief was to rebrand a pop culture magazine to a higher-end audience.

http://www.studentshow.com/gallery/38196529/NOW-Magazine-Rebrand-and-Redesign






I think the rebranding in terms of layout and content has worked successfully, however the logo has not. I think it is too chunky and bulky to be associated with high-end. Despite it looking a lot better than it did previously, I think a thinner typeface would've worked better and possibly a typeface with a serif. However, overall I really like the use of black and white with only a hint of red as opposed to the over use of colour seen previously. This is something I will consider in my work as I think it helps keep the design less cluttered.