http://www.picantecreative.com/magazine-design-blog/how-to-choose-a-paper-stock-for-your-magazine/
As my target audience is people who read Vogue, I need a paper quality that is luxurious and seems expensive, however as my style is very experimental and the post modernism era was short lived I could use a cheaper paper as this would replicate the throw away nature of my design. When researching I found out that a light, thin stock is usually sufficient for a mass market which is how the magazine would be sold. Therefore I would consider the inside of the magazine to be printed on a cheap paper such as newsprint as this is cheap but usable as it is used for newspapers without problem. As for the cover, this will be in a thicker density paper which will be glossy to contrast with the cheap matte paper inside.
Binding the magazine
https://www.pixartprinting.co.uk/printing-magazines-books-catalogues/?gclid=CPuJ-Z_FnNMCFesV0wod8HQBqQ&gclsrc=aw.ds
In terms of binding the magazine when I have looked into cost there is not much difference in stapled and perfect binding. When the magazine is sent into production I will choose perfect binding to give the magazine a more luxurious feel and for the binding to be hidden by the spine of the magazine.
Colours
I will mainly be working in black and white with one or two feature colour which will be decided at a later date.
Images
These will be taken from the issue of Vogue that I am working with which is May 2017.
Typography
Didot which is the iconic typeface used by vogue and possibly some grunge style typography.
Audience
The main target audience at the moment for vogue is women, however with a more experimental style of front cover they make appeal to a male audience as well. Their main age range is people aged 16 - 34 which I think the redesign magazine will also appeal to. Most readers have a keen interest in clothes, fashion or beauty products therefore the design need to appeal to them and help sell these type of products.
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