I wanted to make my publication as simple as possible to ensure focus was put on the text inside of the booklet rather than the imagery/ design. The booklet is targeting companies that are considering creating a campaign that focuses on sports for women. Despite the face that the booklet is aimed at women I didn't want it to be stereotypically girly as this goes against what I have learnt from my research, I wanted it to look professional and respectable.
I decided to just use black and white in my initial designs however I thought this looks too boring and it lacked colour/ interest. I then though about adding a pattern/ colour, I looked at the lines on sports pitches/ courts but most of these lines are white. However I then thought about school sports halls and how they have many different coloured lines for different sports and thought this would be a nice way to incorporate colour/ pattern.
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