80 – 100gsm: This is the general weight of standard office paper and would rarely be used in brochures.
• 110 – 120gsm: This weight is usually used with stationary paper for things such as letterheadsand compliment slips.
• 130 – 170gsm: Heavier, more durable paper usually used for posters, leaflets, flyers and pages inside your brochure.
• 170 – 200gsm: This is the midway point between paper and card. It can be used for brochure covers and is great when used for more luxurious posters or quality double sided flyers.
• 200 – 250gsm: This paper weight is the starting point of heavier card (board) and can add a quality finish to a brochure if used as a cover.
• 300 – 400gsm: Anything over 300gsm falls into the board category and this is usually the weight at which business card’s start. Board can be used as a cover for brochures but it’s important to remember the stitching and folding implications of using heavy board as a cover.
• 400gsm and above: Some luxury business cards are printed on weights up to 1200gsm. Business cards would be considered thick and very good quality at above 400gsm.
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