When looking at the image from this campaign at first it looks very positive, however when you read the quote ‘sweating like a pig feeling like a fox’ and really let it sink in you can see that it is actually quite sexist.
It is as though women aren’t allowed to just sweat they have to still look appealing to men whilst doing it.
This image also suggest that women can't fully commit to a sport and get involved they still have to be beautiful. This image shows a women who is clearly wearing make up with the caption 'under these gloves is a beautiful manicure'. Why does there need to be a focus on her appearance? it should be put on her skill as an athlete.
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