- It is a good proposal as there is a lack of female representation in the sports industry so it is worth investigating into why this is so
- Look at the Nike website and how they have trainers for women that have been designed with more of a wedge/ heel on them. These don't exist in the mens section they are a glamorous product for women only.
- 'Sweating like a pig feeling like a fox' is very weird, look into this more. Look at other contexts this could be used in e.g. on mens ads, doctor ad 'saving lives feeling like a fox' it is not appropriate so why is it for women?
- The This Girl Can campaign suggest women are weak 'they can do it to'
- Campaigns don't need to be sexualised and targeted at women in this way
- Why do we need women only gyms, what fears do women have?
- Posters in gyms what are they like? do they show semi naked women
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