A set of guidelines for future campaigns targeting getting women into sport.
Look at the tone, style, imagery etc.
What have a learnt from my essay that I could tell other people?
Why is it so important not to objectify women and make exercising normal for them?
Focus on the beauty of so called manly sport and how they require skills and a different sort of 'grace'.
Why sport is fun, how it can be enjoyed with friends etc.
Sport imagery, don't just focus on semi naked female bodies look at the realistic images and encourage use of these.
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