initial designs

As the existing campaigns I have looked at use black and white/ grey toned imagery to make their ads seem more emotional and gruelling I decided to do the same in my work.



I selected this image as I think it represents a sense of achievement and happiness which is something the audience should strive for. The slogan is encouraging and so is the happy image. I put the slogan in the centre of the image to make it the focus on the design. I then put the logo underneath it so people instantly know who the brand is. I chose to use red text as I think it shows up well agains the dark image.



I then added the text in the same font as the speedo logo as I thought this would make the slogan more recognisable. I also added a white background so that the text stands out more and doesnt get lost in the image.



I played around with the idea of having the logo in the top corner however i think this weakened the design as much preferred things when they were central.




To get an idea as to how my poster would look in real life I did a quick mock up of it and really liked the way it looked, however I then realised it wasn't tailored towards families enough therefore needed a re think.

I had also been working on another similar design for the bus advertisement and had the same issue with this.