Flyer design

I took the collage I made previously and used it for the basis of my flyer design. I placed it in the centre of an A5 rectangle and left a lot of white space around it. I really like the clean simplistic look of it. Despite it being aimed at families I still wanted it to be striking and look sporty. Above you can see how I initially chose a smaller text for 'join in today' however I find the design below has more of an impact.


Join in today looks a lot better larger and shows a sense of urgency. The leaflets would be handed in weeks before the event however the message is trying to get across the fact that swimming is something you can do at any time and don't need any training for. You simply put a swimsuit on and jump in.




Here is a mock up of how the leaflet would look when printed out, I think it looks really impactful and I think simple snippets of red really grab your attention and put focus on the logo.

I decided to use the theme of red on the back of the flyer too, the back has dates of a local swimming event. I made the title short to put focus on the fact the event is free and aimed at families. 

I tried adding some flags under the title however I didnt like the look of this.

I then added some lines to represent the swimming pool lanes which I find works a lot better. Inside the two lanes I put the name of the sports centre that it is at. I chose Huddersfield leisure centre. I chose to keep the title in red to make it striking and grab attention as this is the most important part of the leaflet and would encourage people to read on.

I the  put the dates and times in smaller black text as despite this being important it doesnt necessarily need to instantly capture someones attention. 

I moved the positioning of 'huddersfield leisure centre' and put it in line with the rest of the text as I find this looks more professional and consistent.

I then added the speedo logo and slogan to finish it off to remind people of the brand name and ethos.