To get an idea as to what brand I should choose for my work I looked on sports direct at popular sports brands. Here are the top ones on their website, I looked into a few of them to get an idea of the general vibe the bran goes for. However I wasn't really too interested in them and struggled to gel with their aesthetic.
I decided to focus on a specific sport rather than a brand, I want a sport which people can easily engage with and potentially enjoy as a family/ with friends.
Here is the list I thought of:
Football
Netball
Running
Tennis
Swimming
Boxing
Yoga
Trampolining
Basketball
I decided to choose swimming as not only is it a good form of exercise to work out the whole body, it is also a very good life skill to have and could potentially save lives.
The main brand I associate with swimming is Speedo therefore I decided to choose them as my brand to work with.
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