Modernism in design
-Anti historicism
Inventive, progressive, pushing things forward
- truth to materials
Embracing the new world as well as new materials to work with eg cameras, experimenting with shutter speed
- form follows function
Truth to aesthetic eg floor to ceiling Windows
- technology
Celebrating new technology
- Internationalism
One style of making/ responding would be common across the world, brining everyone together
Anti historicism, no need to look backward to older styles
"Ornament is crime"
1958 . Seagram building
No historical connotations
A universal design
1938-78 quarry hill flats Leeds
An example of universal design not working
Concrete was used a lot around this period as it was seen as beautiful and versatile.
Form following function
Shown in design of London Underground map. Stripped down to its bare essentials to make it easier for people to use. The stations are placed equidistant from each other for design purposes. This bares no resemblance to the distances away from each other they are.
Modernists ditched decoration such as serifs and created new typefaces ready for machine use. Capital letters were questioned as they are not necessary in terms of reading
1930 . Laszle Moholy Nagy
Changing the way we see film making
1917
Russian revolution, an attempt go modernise the way a society is
El Lissitzky, beat the white with a red wedge
. Red used in revolution to represent the people
. Had to represent a movement without words for illiterate people
Rodchenko, books. Used to encourage people to eductate themselves and read
1925. Odessa Stepd montage of film footage. A new way to make films
1925. Paris expo USSR pavilion purpose built modern building to display am exhibition
Vkhutemas
Art school
Similar to Bauhaus, but not as celebrated because of the hostility towards Russia after the war and the fact Russia were very closed and private at the time, no western reporters allowed in.
Modernism failed because they pushed elements too far, it began to lack individuality. It was dehumanised and everyone became the same.
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