Study Task 4

1.  Research Focus

The COP theme I looked at in my essays was aesthetic:
Stefan Sagmeister - www.sagmeisterwalsh.com/answers

 If graphic design works as a visual language, can trends enrich the design?

      Stefan: 'Yes, of course. So much of what we design is ephemeral and has to be of its time. If I see a magazine from the 60-ies now, I find it enriched by the style of its day. The same is obviously true for current work.'

More specifically Post Modernism. The area of design I am interested in is editorial therefore I want to develop on this and create work related to editorial. 

2. Defining The Design Problem

The idea I have decided to go with for my work is to look at the standard layout of a well known fashion magazine such as vogue and redesign it in a post modernism style similar to the style of David Carson for Ray Gun magazine.

3. 'Clients' Needs/Requirements 

Redesigning the front cover of vogue magazine to make it less intimidating and attract a new audience. 

4. Audience

researching the existing audience for Vogue

GENDER

Female — 85%

Male — 15%

AGE

16-24 years — 36%

25-34 years — 32%

35-44 years — 15%

45+ years — 16%

Work – 64%

Business owners, managers, specialists, white-collars – 53%

High income and above average – 78%

57% buy clothes and shoes once a month or often

67% buy cosmetics and perfumes once a month or often

52% make time for reading Vogue

49% save favourite issues of Vogue 

Source: Mediascope (TNS), NRS – Russia, September 2016 – February 2017;

Quantitative survey of Vogue readers, Toluna, June 2016.

https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/