Why, as a society, are we inclined to accept media messages as truth?
The mass media reflect stereotypical beliefs about people, places and things that have their foundation in the pre-mass-mediated past.
From pictograms on cave walls to pixels on computer screens, human communication efforts display a ‘truth’ and ‘realiyty’ and a ‘world view’ which becomes the voice and vision of society reflected in its recorded words and images.
In Western society, the beneficiaries of the power and resources, those who author and/ or legitimise these expressions, have been and continue to be White, male, hetrosexual and middle class.
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