In addition to having the conscious desire to obtain information that is true, we have other unconscious motivations that make us try to (at least) check our beliefs. In this way, people will accept messages that satisfy these motivations as true, even when they’re false. The reverse can also happen. We can reject information because it doesn’t match our beliefs, even if it’s true.
people are more likely to believe and accept simplistic messages without a lot of scrutiny.
Similarly, people also believe messages that affirm that a specific thing is possible if those messages are consistent with what they want to believe.
a lack of knowledge can make people accept even the most extravagant news
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