Not only do sports brands tailor their branding specifically towards males and females they also release products that appeal to the different genders too. Here is an example of the different trainers available to buy in the men's section and the women's section on nike's website.
As you can see (image above) these are the Nike Air Force 1 low retro's being sold for men and are described on the website as a modern take on the retro classic. The thick rubber sole is designed for traction and durability which is everything you need in a trainer.
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Similarly in the women's section there is an almost identical pair of trainers however these ones have more of a wedged heel and are only available for women. The website describes them as having a platform sole and paired down upper to create a bold yet feminine look.
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The order of sports on the categories for men (left) and women (right). As you can see there is a different order and this is probably based on the sports they imagine each gender is likely to play.
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