protein world

https://www.buzzfeed.com/rossalynwarren/women-are-improving-this-beach-body-advert-with-their-own-bo?utm_term=.biXngWgNY

 A spokesperson for Transport for London confirmed to BuzzFeed UK News that the adverts are being removed from the underground. They said the posters were at the "end of their advertising cycle" and that although they had seen press about the ads, they were unable to confirm whether official complaints had been been made. 

TfL provided an official statement: “This advertisement will begin to be removed from our network as scheduled from tomorrow. We have received one complaint about it and we will be guided by The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) if a similar advert were to be submitted again. We have zero tolerance towards graffiti on the network and take action to prevent it and remove it.”

* BuzzFeed News also contacted the advertising partner for TfL, Exterion Media Metro Services. An Exterion Media spokesperson said:

"London Underground advertising campaigns typically run for a two-week period. This advertisement was booked as part of a three-week cycle from 13 April to 3 May. This was a unique cycle and part of an industry-wide consensus to realign booking periods with the calendar year. The next posting cycle is Monday 4 May and subject to access, all advertisements will be removed therefore by Friday 8 May."

* The Advertising Standards Authority is launching launch an investigation into the advert campaign after it received 270 complaints, mostly arguing the advert is irresponsible and promotes an "unhealthy" body image.

"I am extremely pleased to hear that TFL will be removing Protein World's ad and although the reason has not been confirmed, I am sure that the public response of over 50, 000 signatures and protests has influenced this decision, and I am proud to have been a part of that. "

Juliette Burton, an actor and comedian, told BuzzFeed News that she tweeted the company because as a teenager she had struggled with anorexia, bulimia, being overweight, and compulsive overeating. She was also diagnosed with depression, anxiety, and bipolar disorder.

"I now campaign and perform comedy to break down stigma and encourage body confidence," she said. When the company sent her the above tweet, Burton said: "Using a winky face doesn't make up for psychological abuse of ads like this."